branding + packaging design
Ah, Sweet Like Honey. The sweetest and the cutest honey that can be purchased from the local farmers market in Hobart, Australia.
Local bee-keepers Josie and Wilfred have always been so fascinated by European honey bees from childhood as their parents harvested honey at home.
Sweet Like Honey is only the best of the best organic Mānuka honey, harvested right here in Tasmania (down south of course). The key to this branding and packaging was to attract the attention of a younger demographic, playing with "cutesie" typography alongside custom illustrations.