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branding + packaging design

With a background in hairdressing, Katie has always found it hard to shop sustainably for hair care products that are completely transparent about what ingredients go directly into the product. Roots Haircare is a premium haircare brand that boasts in high quality products for their consumers. They are Australian made with all natural ingredients, sulphate and silicone free, vegan friendly and cruelty free. Roots Haircare promises to be completely transparent allowing the customer to know exactly what they are putting on their heads.

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