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no
sleep
club
—
brand design
No Sleep Club is a street-wear + lounge wear fashion business based in the heart of Melbourne, Australia. The brand oozes with "cool girl/boy" vibes that truly make a statement that "the hustle doesn't stop".
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NSC required branding + brand assets, to ensure their start up was successful. By creating designs that would capture the attention of their target audience (early 20's-mid 30's).
The scope of this project was to create a logo suite with matching typography and colour palette that would stand out in todays market, slogans and printed material (thank you cards and stickers).
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Check out their store below:
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