branding + packaging design
It’s That Bloody Time is a eco-friendly feminine menstrual product company that was founded by Ashley Fitzgerlad. For one that has always cared about women’s health and the environment; Ashley wanted to create pure cotton pads and tampons for maximum protection and absorbency with no nasties or plastics.
‘Women should be loud and proud of their bodies and what we experience once a month’ Ashley says. It’s That Bloody Time (as women would say when lady flow comes knocking on the door); is aimed to make periods feel…fun. The aim for the design for their logo is to be, as Ashley said ‘loud and proud’ and boast in period positivity.